How Storytelling Makes Boring Brands Memorable
·804 words·4 mins
Most marketing - especially B2B marketing - sounds like this:
Personal Branding
What actually is 'Personal Branding' and how does it apply to you?
·818 words·4 mins
Let’s be real, ‘personal branding’ kiiinda sounds like something a wanky FinTech founder would come up with, a new buzzword to make ‘posting on LinkedIn’ sound snazzier, and gatekeep it in the process.